The Town of Newmarket takes traffic safety very seriously. This is why the Town launched Safety Driven, a Traffic Management Program aimed at public education to reinforce positive driving habits and discourage negative habits like speeding and aggressive driving.
Safety Cone Sam is the official mascot for the Safety Driven campaign. He has arrived in Newmarket to spread the word about traffic safety and encourage residents to make a positive change in their neighbourhood.
The Town of Newmarket investigates analyzes and implements various traffic control measures to increase safety and decrease congestion on Newmarket's roads. This process combines three elements - Education, Enforcement and Engineering.