Newmarket is rebranding

The last time Newmarket embarked on a branding exercise, the town had a bustling population of 700 and the steam railway had just made its debut in the town. It was 1858 – one year after Newmarket was incorporated as a village. Now, 150 years later and with a population of more than 80,000, the time has come to rethink the Town’s visual identity.

On November 24, 2008, Newmarket Council adopted a new corporate logo after six months of research, development and testing. The point was not just to create a more modern logo, but to adopt a corporate identity that will work for the town. One that sends the message that Newmarket is not a bedroom community, but a thriving, self-contained urban centre. More...