The Town of Newmarket takes traffic safety very seriously. This is why the Town launched Safety Driven, a Traffic Management Program aimed at public education to reinforce positive driving habits and discourage negative habits like speeding and aggressive driving.
Safety Cone Sam is the official mascot for the Safety Driven campaign. He has arrived in Newmarket to spread the word about traffic safety and encourage residents to make a positive change in their neighbourhood.
The Town of Newmarket investigates analyzes and implements various traffic control measures to increase safety and decrease congestion on Newmarket's roads. This process combines three elements - Education, Enforcement and Engineering.
Safety Starts With You: The Town of Newmarket is proud to launch its cycling safety video series
The Town of Newmarket is proud to launch its cycling safety video series Safety Starts with You. The Safety Starts with You video series is part of an overall Traffic Safety Campaign that features Newmarket's safety mascots Safety Cone Sam and Belle the Bike. This video series will focus on bike safety and will be launched throughout the summer.
View the video about the importance of wearing a helmet:
View the video about cycling hand signals:
View the video about various bike lane signs you may encounter in Newmarket: