Newmarket Library modernizes its brand identity
Created: Monday, April 24, 2023
After 17 years, the Newmarket Library has launched a vibrant, new brand identity that invites curiosity and discovery. This move is an early step in modernizing Library services as part of its 2022-2025 Strategic Plan. Its new tagline, ‘Anything and Everywhere’ reflects the Library’s evolving role in the community to connect people, support lifelong learning and foster literacy in all forms through a wide range of services both at the branch, online and in the community.
“We’re modernizing our Library services and adding more fun and engaging energy to our brand,” says Tracy Munusami, CEO, Newmarket Library. “Our new look has been designed to match the creativity we’re bringing today and the plans we have for the future to ensure we continue to connect with our community, inspire curiosity and help everyone discover what the Library has to offer.”
The role of the library is changing – for the Newmarket Library, book lending is only one of the ways the Library can help its community learn, connect and grow their skillsets, providing an inclusive space and access. The Library is a community hub offering exceptional programs, services, spaces and technology, including:Furthering its commitment to providing access, the Library supported a partnership with the Newmarket Food Pantry to host the first local Community Fridge which offers 24/7 access to food outside the Library’s doors.
The new brand communicates the essence of Newmarket Library and positions it as a tech-savvy resource that brings value to the community and its partners. With its new look released, the Library is now looking to get outside the structure of its physical facility to meet people where they are in the community. Residents can look forward to seeing the Library pop up at events alongside community partners and the Town of Newmarket. The rebrand will also inspire changes in the Library space to infuse energy and excitement into the building which has served the community since 1954, as well as changes to its website to improve ease and accessibility for users.
In 2022, the Newmarket Library launched its strategic plan to provide a foundation for its work alongside leadership, staff and community partners over four years. It seeks to modernize operations, shift mindsets about the role of a library in a community and puts customers first.
- The Library has over 200,000 items on its shelves from books to DVDs, multilingual collections to local history and genealogy.
- 132,575 library visits in 2022
- 171,720 library website visits in 2022
- Fielded 6,573 reference questions in 2022
- 370,495 total check outs in 2022, including 112,899 virtual, 1,289 Lendry and 290 Book Club Kit checkouts
For more information about the Newmarket Library visit newmarketpl.ca and follow the Library on your favourite social channel (Facebook, Twitter and Instagram) to learn about timely initiatives and programs.
Introducing the new Library Board
The Town of Newmarket Council has appointed a new Library Board for this council term. The board seeks to make strides to improve community engagement and continue to guide the Library on its strategic path to modernize its offering within the community. The Board includes: Darryl Gray (Board Chair), Councillor Kelly Broome (Vice-Chair), Councillor Trevor Morrison, Neila Poscente, Beth Stevenson, Rex Taylor, and Councillor Victor Woodhouse.
About the Newmarket Library
Since 1904 the Newmarket Library has been serving the community. Today, its sole facility, built in 1954 is centrally located downtown at 438 Park Avenue near Old Town Hall, and the historic Main Street. It is accessible by foot, car and transit and operates 53.5 hours per week from Tuesday through Sunday. Publicly funded through the Town of Newmarket, the library is guided by the Newmarket Public Library Board which is appointed by the Town of Newmarket Council and governed by the Public Libraries Act (1990). The library serves a community of approximately 90,000 residents and offers a wider range of services including book borrowing; a tool, gadget, and games Lendry; online borrowing and streaming; genealogy resources; interactive classes, courses and programs; a Makers Hub; study and meeting spaces and more.