The Town of Newmarket is thrilled to announce a multi-year community partnership with Mercedes-Benz Newmarket. This partnership supports Town events and opportunities for our community to engage in recreational and culture activities and connect with one another at the Town’s downtown hub, Newmarket’s Riverwalk Commons. The sponsorship commitment includes naming rights for the Skating and Water Feature, the Ice Lounge, as well as the Frozen Fridays event series, Splash of Culture event and the new Backstage Lounge during the TD Newmarket Music Series.“Riverwalk Commons is a space where our community comes together for music, recreation, and events. Riverwalk allows us to be connected to our friends, neighbours and community in so many different ways.” says Mayor John Taylor. “This partnership with Mercedes-Benz Newmarket aligns with Council’s ongoing commitment to responsibly invest in entertainment and events for all ages and in outdoor spaces where we can gather together and make lasting memories.”Riverwalk Commons is a community hub of activity and entertainment in all four seasons. The Mercedes-Benz Newmarket Skating and Water Feature is a cherished outdoor dual purpose space – it’s an ice rink in the winter, and water feature in the summer - inviting thousands of guests to the space all year long. Riverwalk Commons' stage is home to several activities and entertainment, including the TD Newmarket Music Series in the summer. Stemming from its popularity this past summer, Mercedes-Benz will continue to sponsor the Backstage Lounge during concerts and will also sponsor the Ice Lounge in the winter months.Located in Newmarket’s historic downtown at 200 Doug Duncan Drive, Riverwalk (as it’s known to locals) is well connected to the community and a short bike or walk from home by the Tom Taylor Trail with free public parking also available close by. Riverwalk Commons is also home to the exceptionally popular Farmers' Market and is the hub of neighbourhood gatherings every Saturday morning from late May until late October.The five-year sponsorship includes naming rights for the following features and events at Newmarket’s Riverwalk Commons:The new sponsorship is announced as the Town launches into its popular season of festive Frozen Friday celebrations which run every Friday in December (2, 9, 16, 23, 30) from 6 to 8:30 p.m. at Riverwalk Commons offering live DJ music, outdoor skating, rides on the Tim Hortons Express Train, busker performances and more. The Town will be updating signage around Riverwalk this week. The announcement will be celebrated onsite with representatives from Mercedes-Benz Newmarket, alongside the Mayor and Members of Council to announce the partnership and open the first Frozen Friday event at 6 p.m. on Friday, December 2. “At Mercedes-Benz Newmarket, we strive to be actively involved in the community we love,” says Brian Fulton, Managing Partner at Mercedes-Benz Newmarket. “Our home, the Town of Newmarket is alive and vibrant and growing this partnership with the Town of Newmarket is one way we can give back and be a part of our community, supporting activities that bring us all together.”In 2020, Mercedes-Benz Newmarket joined the Zanchin Automotive Group which supports the partnership with the Town. Joe Zanchin, Founder and President says, “Mercedes-Benz Newmarket has become an integral part of the community and has established a very loyal customer following. We’d like to thank the Town of Newmarket for this opportunity to engage in a meaningful way.”The Town would like to thank its partners at Mercedes-Benz Newmarket and the Zanchin Automotive Group for making this sponsorship possible and for its generous commitment to the community. Relationships with sponsors allow the Town to continue to elevate the high caliber experiences and events the Town offers the community to enjoy at free to low cost.The Town would also like to thank Tim Hortons for its support of the Skating and Water Feature as the original naming sponsor and for its continued and long-term commitment to various Town events and initiatives.The Town welcomes local businesses to support Town events and initiatives and offers a wide range of opportunities. For more information about the Town’s sponsorship opportunities, visit our Advertising and Sponsorship Opportunities webpage.