The Town of Newmarket is encouraging residents to provide their feedback on an important community branding strategy that will set Newmarket apart from other municipalities and enhance its reputation in Ontario and beyond.
“As we continue to create one of the best communities in Canada, we are moving ahead with the community brand strategy as a way to bring Newmarket to the forefront of the hearts and minds of key talent throughout the GTA and beyond for many years to come,” says Newmarket Mayor John Taylor.
A survey is now open online seeking the community’s valuable insights on the perceptions and personality of Newmarket and what makes it unique. Participants will be entered into a draw to win one of 10 $25 Choose Local gift cards. The survey will close on December 19, 2024.
The benefits of a community branding initiative include improving the quality of life for existing and future residents, furthering economic development by attracting top businesses and talent, increased vibrancy in the local arts and culture scene and continuing to differentiate Newmarket from other communities.
Newmarket’s community brand strategy is rooted in best practices and innovations in economic development, marketing, city branding and placemaking. Newmarket is working with MMGY, an award-winning global leader in community branding and marketing. In addition to the survey, MMGY is having one-on-one conversations with hundreds of community members and groups to get to know Newmarket and everything it has to offer.
Creating a differentiating brand strategy and implementation plan for Newmarket is one of the action items under Council’s five priorities, as part of the priority to advance Community and Economic Vibrancy. The goal is to strengthen Newmarket’s reputation as a vibrant place to live for entrepreneurs, artists, and knowledge workers, building a strong local and innovative economy. All of Council’s priorities can be viewed at newmarket.ca/CouncilPriorities
For more information on the community branding strategy visit HeyNewmarket.ca/CommunityBranding
