Marketing and Sponsorship

Naming Rights are a contracted agreement where a sponsor purchases the right to name a Town facility—or an asset / amenity within a facility (rink, gym, lounge etc.)—for a defined term. Agreements address rights fees, signage, sponsorship benefits, renewal options, and do not affect day-to-day operations.

Why the Newmarket pursues naming rights

Newmarket pursues Naming Rights to generate non-tax revenue that helps offset operating costs, fund facility improvements, and support programs and events—while creating tailored, high-value marketing platforms for partners and enhancing resident experiences

Benefits & Value Proposition for Sponsors

Your brand benefits from:

• Prominent facility branding and integrated signage packages
• Digital visibility across Town websites, event listings, and social channels
• On-site activation options (activation zones, sampling, contests, prizing, use of the facility upon agreed to times outlined in contract)
• Presenting sponsor opportunities for key venue events, customized to your objectives
• Community impact through support of recreation, arts & culture, and award-winning events

(Newmarket: Festivals & Events Ontario Municipality of the Year—two years in a row; 2024 Sponsor of the Year with Mercedes-Benz Newmarket)

Facilities & Amenities for Naming Rights

Newmarket hosts over 100+ events throughout the year and received the 2023 and 2024 Municipality of the Year from Festival Events Ontario. 

Sponsor a Newmarket event and engage with residents through signature music, arts & culture festivals, sport tournaments, seasonal celebrations, and youth/family programming.

See Newmarket's event listing

On-site event activation opportunities

• Branded activation zones at festivals and events
• Opportunities to engage with the public
• Giveaways, prizes, contest draws
• Prospecting and data collection at your booth
• Some events include on site speaking engagements and draw / winner announcements 

Benefits 

• Strong community engagement
• Alignment with high-profile, award-winning events (Festivals & Events Ontario recognition two years running)
• Opportunity to tailor your sponsorship and activations in context with the event theme, audience demographics
• Logo placement on event materials
• Recognition on Town social media and digital platforms
• Media attend the majority of all Town events

Celebrate excellence and community spirit by sponsoring one of Newmarket’s prestigious annual Community Awards programs. The program features three Awards Categories:

1. Community Awards & Recognition – A annual event honouring exceptional residents, volunteers, organizations, and partners who make a meaningful difference in Newmarket through leadership, service, and community-building.
2. Community Sports Awards & Newmarket Sports Hall of Fame Inductees – Held every other year (biennual), starting in 2026, a ceremony recognizing local athletes, coaches, volunteers, teams, and builders who elevate sport and recreation, as well as celebrating those inducted into the Newmarket Sports Hall of Fame and all our Town team wins from the previous year.
3. Arts & Culture Community Awards & Newmarket Celebrates the Arts Awards – An awards ceremony taking place every other year (biennial)  starting in 2027, showcasing our local artists, cultural leaders, creative organizations, and supporters who enrich Newmarket’s cultural life and inspire creativity across the community. This event will also include the long standing Newmarket Celebrates the Arts Awards and Ceremony. 

Award sponsorship opportunities 

Each award is $1,000 plus the applicable taxes and benefits include:

• Presenting an award on stage to the recipient alongside the Mayor or a Member of Council
• Recognition as “[Award Name] presented by Your Company”
• Logo on event signage and printed program
• Promotion through Town and event marketing channels, website, and social media
• VIP invitation for you and a guest to the ceremony and cocktail reception
• Networking with Mayor, Council, award winners, and community leaders
• Media will be invited to the event

The LCD screens within Town facilities and outdoor facility marquees are free to registered charities, not for profit, non-profit organizations or for advertising your organization’s fundraising/charitable activity only.

For profit businesses are encouraged to reach out to the Central York Chamber of Commerce. They’re an excellent resource to help guide businesses where best to locally advertise and promote within the community. Other resources include Newmarkettoday.ca, YorkRegion.com, and Neighbour Media.

Promotion on facility internal screens and external marquee signs

Promotion is available at no cost for charities, not-for-profits and non-profits only to help build awareness and promote your fundraising or charitable initiative within Newmarket facilities. We do not offer paid promotional opportunities on these screens. Promotions can run on the screens for a total of six weeks. Please submit your request with final artwork a minimum of five business days PRIOR to your promotion date. Submit your request and creative to marketingsponsorship@newmarket.ca with "LCD Screens" and your company/organization name in the subject line. You will get an email confirmation from one of our marketing colleagues to confirm your request.

Events submitted to the internal LCD and external facility marquee signs must:

• Have a clear connection to the Town of Newmarket and the community.
• Be a non-profit or not-for-profit community-based event.
• Be submitted no less than ten business days prior to the date of the event to ensure posting.

The Town of Newmarket will not allow the following type of events to be submitted for community signage:

• Announcements/events that promote a commercial interest or commercial cause.
• Political and/or partisan based events from non-elected officials.
• Solicitations.

Graphic requirements

Please see graphic requirements for the internal LCDs and external marquee signs below.

Thank you in advance for wanting to partner with the Town of Newmarket to enhance and enrich the lives of those living in our community. 

To inquire about a Naming Rights or Events sponsorship opportunity, please familiarize yourself with what opportunities we have available before proceeding to fill out the Sponsorship Intake Form. 

Sponsorship Intake Form

Step 1 - Explore Town of Newmarket Naming Rights and Event opportunities
 

• Naming Rights
• Special Events 

Step 2 – Complete & Submit the Sponsorship Intake Form

What to Expect Next

• Review Process: Our Sponsorship & Marketing team will review your submission to ensure shared goals and values before starting the conversation about sponsorship opportunities.
• If we’re in alignment and we determine an opportunity that’s a great fit for both parties, a member of our team will contact you within 5–8 business days.
• Future Consideration: If you don’t hear from us within that timeframe, we’ll keep your submission on file for future sponsorship opportunities.